Web 2.0 is the popular term for advanced internet technology and applications including web services, blogs, wikis, RSS and social bookmarking. Web 2.0 provides greater collaboration among internet users and content providers. Compared to traditional methods Web 2.0 methods and technologies are extremely flexible, affordable and can carry a big impact on your on line audiences. Some of the most popular techniques we use to help our clients are:

• Linking to social networking sites - It is easy to set up pages on popular social networking sites like YouTube, Facebook and MySpace but the key is to keep the content fresh and network with other users interested in your products and services.

• Blogging - Blogs are on line journals of commentary and chat. You can use them to talk about your products, seek feedback and opinions from others or very subtly market products and build a brand image. Blogs are typically very high maintenance and need to be constantly updated with fresh posts. Thy help drive traffic to your site since they build awareness about your company, its products and services

• Podcasts- These are audio programs that can be downloaded and played using an MP3 player. Podcasts can be informational about your product or service.